SEO is a bit of head scratcher for any blogger in my
opinion. SEO or Search Engine
Optimisation can be quite complicated to get your head around. How do you
make your blog stand out from the rest?
I’m by no means an expert but I’ve picked up a few somewhat easy tips
along the way that helps to make your blog more ‘visible’ to search engines and
therefore your readers!
1. Name
your images
Always ensure when you save your images on your computer
you name them relevantly, e.g. ‘MAC Diva Lipstick Swatch.jpg’ instead of 'IMG_001'. When you upload the image, it already has a
relevant description attached.
Once uploaded, always
complete the Title Text and ALT Text on the image properties. The ALT Text gives the image a description
and tells Google what your image is (as Google can’t ‘see/read’ your image);
this helps your ranking. Also, if your
image doesn’t load for whatever reason, it’ll tell your reader what the image
was rather than just a blank space.
2. Change
your post’s permalink
Your post permalink shows on the right hand side of your blogger
post editing page. It is basically what
the URL of your post will be. By default
blogger will pick the first few words from your post title and make this your
permalink. Don’t leave it at default!
Edit it to make it relevant to your post e.g. instead of ‘www.aspiringlondoner.co.uk/my-favourite-face-cleanser’ change it
to ‘www.aspiringlondoner.co.uk/antipodes-grapeseed-butter-cleanser-review’. This better reflects what your post is about
and helps your readers find what they’re searching for.
3. Link
your own posts
This is perhaps the easiest one of them all. Always link relevant posts from your blog to
your current posts, for example, if you’re posting about a new nail polish that
is a dupe for a previous one you’ve posted, link it for the readers so they can
see your previous post. This shows that you
have relevant information on your blog and also helps readers to stay on your
blog longer by directing them to other posts.
4. Use
relevant keywords
This is linked to the previous point. When linking to a post within your blog, make
sure you’re linking with keyword phrase. For instance, if you’re linking to ‘blue nail
polish swatch’ then link to ‘blue nail polish swatch’ instead of ‘click here’
link. This gives the link a description
making it easier to find.
5. Post consistently
If your blog and content is updated regularly with new and
useful information; it makes your blog more ‘credible’ in search engines
eyes. Adding fresh content to your blog
means it is a credible and relevant source of information and this helps to improve
your site’s ranking.
Do
you have any easy, quick and helpful SEO tips?
Share in the comments below or tweet me @aspiring_london!
No comments
Post a Comment